ClientLinkt

How I’m Strengthening My Vendor Network & Driving New Revenue

Jason WaltersAs a real estate agent, Jason Walters knows his role goes beyond getting the deal signed: He provides clients with expert advice and guides them through every stage of the buying or selling process.

Part of that expert advice is connecting clients with the trusted vendors they need – like landscapers, financial advisers & contractors.

That’s why he shares his list of recommendations via his branded smartphone app, ClientLinkt Connector. His clients can download the app from their app store, see Jason’s profile, and have his list of recommendations always at their fingertips.

For Jason – it’s a perfect way to add client value, stay top of mind, and strengthen referral relationships with his vendor network. Vendors like moving companies, landscapers & home stagers know that referrals from real estate agents are key for their business and love that they’ve earned a spot on Jason’s list.

But the benefits aren’t just strengthened referral relationships.

Many of Jason’s vendors have selected to advertise in his app. By choosing to advertise – they get extra exposure to Jason’s clients & prospects who are looking for businesses just like them and Jason is able to generate new revenue.

Within just months, he’s already paid for the cost of his app and created a steady stream of residual income. Jason doesn’t have to worry about collecting advertising payments or setting up the ads because the process is fully automated. He simply logs into the ClientLinkt web manager, selects which vendors he’d like to invite to advertise, specifies the ad rate, and hits send.

His vendors can sign up to advertise, and Jason can withdraw advertising revenue from his account anytime. In under 30 minutes, and with just a few clicks – he’s able to generate new revenue from the vendors he’s already promoting to his clients.

“My ClientLinkt app has been a huge success. Clients love that my vendor list is always at their fingertips, and I’m generating income from my advertisers every month – without increasing my workload.”

You can get started with ClientLinkt here, or contact sales@clientlinkt.com with any questions!

*Real estate agents should consult with their real estate association to ensure compliance with regulations in their area regarding referrals & joint advertising.

ClientLinkt Feature Spotlight – Custom Branding

ClientLinkt AppLast week, we gave our blog visitors a sneak peek at our new product – ClientLinkt – a solution for real estate agents to share their list of trusted service providers & drive referrals via a custom-branded mobile app. We’ve had a lot of great feedback from real estate pros across North America as we demo the technology, so we’ve decided to share more details on what everyone is so excited about. Today’s feature spotlight – Custom Branding!

 

Any agent knows the importance of building their brand – your personal brand keeps you top of mind with past clients & provides a steady stream of new clients by being recognized in your community. That’s why we decided that ClientLinkt apps should be exclusively branded for each real estate agent or office – so each app is a complete extension of the agent’s brand.

 

When an agent or office signs up for their ClientLinkt app, we contact them directly to discuss branding options. These include the app colors, name, logo & description in the app store. After discussing branding options, we build the app exclusively for the agent or office. Agents are definitely loving that we’ll guide them through the process, and ensure that their app looks professional and is consistent with their other marketing pieces.

 

One of the huge benefits of Custom Branding is that clients will search for the agent or office’s name in the app store, and can easily find their agent’s app. Better still, agents aren’t asking clients to download a third-party system that they have no control of. You can see here how an office app appears in the app store for iOS and Android.

 

The custom app icon & name also serves as a constant touch point between the agent and their client. Every time a client opens their phone, they’ll see the app icon and agent’s brand is reinforced. We’re finding agents will typically use their headshot as their icon and offices will select their logo.

 

 

With Custom Branding, ClientLinkt apps help agents & offices reinforce their brand with current, future & past clients. If you’d like to learn more about ClientLinkt, be sure to visit www.clientlinkt.com or contact sales@quicklinkt.com.

 

Driving Referrals from Past Clients

Real estate agents are constantly looking for better marketing strategies to drive leads. They’ll experiment with everything from Zillow, Craig’s List, FSBO, social media, AdWords, mail outs – the list goes on. But any real estate agent knows that their best lead source is their current client base. For agents to in business 16+ years, 40% of their business comes from repeat clients and another 21% comes from referrals.

 

But driving referrals and repeat business means staying top of mind with past clients.

 

So how do you stay connected?? Most successful agents have realized the importance of creating multiple touch points. Whether the strategy is formal or not, this can include:

  • a closing gift
  • home anniversary cards
  • email newsletters
  • invites to community events
  • holiday cards

The reasoning behind these touch points is that the more contact between an agent and past clients, the more likely past clients are to become repeat clients and send referrals the agent’s way.

 

While staying connected is the first step, real estate agents need to go beyond simple communication. Think about it – how many emails do you receive from businesses, community groups & politicians vying for your attention??? Marketers send over 838 million emails every year – meaning it’s only getting more difficult to get your messages heard.

 

Therefore, you need more than just regular contact – you need to stay relevant and provide real value after the sale.  Don’t think of your relationship with clients as simply buying and selling property – as a real estate agent you have a vast knowledge base on everything real estate related including market trends, decorating, landscaping, mortgages, community events and home maintenance. This is where you can provide real value to clients long after the sale to drive referrals and repeat business.

 

ClientLinktWhen you send past client newsletters or check-in, share your knowledge. Provide home maintenance tips, advice on landscaping or secrets to getting great curb appeal.

 

Better still, do you have a list of quality service providers and local businesses? Share your contact book with past clients so they can access trusted home professionals anytime. With ClientLinkt by QuickLint, you can share your list of vendors and local businesses with past clients via your own branded mobile app. Clients can access your list of preferred providers anytime – meaning you’re constantly offering real value long after the sale. Better still, you’re able to build your brand by having a constant presence on past clients’ Smartphone.

 

 

If you’d like to learn more about ClientLinkt visit www.clientlinkt.com or contact sales@quicklinkt.com .