Any real estate agent or broker will agree that the best form of lead generation is referrals from past clients. These prospects are not only highly qualified leads, but they also already know and understand your expertise and what niche market you serve.
Unfortunately, there’s just one problem. While most past clients say they’re willing to make a referral, few actually follow through – which leaves real estate agents in a difficult spot. How do stay relevant with past clients so they send referrals your way?
One of the ways we’re seeing agents and offices have huge success driving referrals from past clients is by having an affinity program. Realtors can negotiate rewards, deals or specials from local businesses to offer their clients – which creates new client value and keeps agents top of mind after closing – all helping to drive referrals.
Think about it. As a real estate agent, you’re a an expert in everything real estate. You know all the best moving companies, painters, landscapers & home decorators that can help your clients with their new home. These service providers love when you send clients their way, and your clients really appreciate your trusted advice. So, these are perfect businesses for negotiating deals for your affinity program with.
But you’re also a local expert. You know the best restaurants, boutiques, tourist attractions… even daycares and children’s activities. When clients move to a new area, it’s these local businesses that make them love their neighborhood and feel at home. So these types of businesses are also great candidates for your affinity program.
At the end of the day, providing more client value and staying top of mind after you close are how you’ll drive referrals from past clients and grow your business. Does your office offer a client Affinity Program?