As a real estate agent, our success is driven by our ability to create the most value for clients in their buying or selling journey. We spend countless hours ensuring that our clients are happy – and when we’ve done our job we pat ourselves on the back and wait for the referrals to flow in.
But despite the thank yous – unsolicited referrals don’t just happen. While it’s been found that the vast majority of clients are willing to make a referral, less than 30% will actually follow through.
So how do we ask for referrals without feeling pushy? Here’s our top 3 ways.
1.Use a Client Survey
Does your office send satisfaction surveys to past clients? If so, this is a great opportunity to ask for referrals from happy clients. Include a question at the end of your survey for clients to provide the name & contact info for anyone they know looking to buy or sell – it’s a simple way to ask for a referral when your client is already reflecting on the service you provide.
2. Ask During a Follow Up Call
Follow up calls to clients after they buy or sell is a great way of showing you’re truly interested in helping them, and not just collecting your commission. After checking in with how they’re doing, be specific when you ask. Outline the type of client you like working with and be genuine with why you’re asking for the referral. For example, you could say
“I’m really glad we were able to work together to find your new home. I always enjoy helping first-time buyers explore their real estate options, and I was wondering if you know anyone in a similar position looking to buy their first home?”
3. Be a Resource
Whenever you ask for a referral, you should always be providing value at the same time. Being a resource to clients after you close is a perfect way to ask for a referral and stay top of mind. Share with clients a list of recommended home service providers to help them with their home, offer negotiated discounts from local businesses, or share updates on local events in their new community.
When it comes to referrals, always remember that a referral is the ultimate compliment from your clients. Provide clients with great service, provide value after you close, and then watch the referrals come your way!
With ClientLinkt by QuickLinkt real estate agents & offices can share their list of trusted home service providers and local businesses with clients via their own custom-branded mobile app – helping them to increase client value, stay top of mind & drive referrals.