Whether a client is moving across town or across the country, they’re going to need trusted advice about their new area. Everything from neighborhood profiles, school districts, the best local restaurants, recreation centers and commute times – they all factor into the home search process and settling in after finding the perfect property. This means that for real estate agents, becoming a local expert can differentiate you from the competition, increase leads and add new client value. So just how do you become a local expert??? Here’s our 5 steps.
1. Do Your Research
Before you can be recognized as a local expert – you’ll to have to do your research. Study up on neighborhood demographics and market reports to know the ins and outs of why people love the area, and what homeowners can expect from their property investment. Most of this info is available from your real estate association and municipal government. Local politicians, city planners, other real estate agents and people currently living in the area are all great resources too.
2. Be Involved
Getting involved in the community is key for becoming the area’s go-to agent. Join community associations, volunteer at charity events, attend festivals and shop local. Being an active community member helps you learn more about the neighborhood and make connections. Don’t forget to introduce yourself as a Realtor!
3. Get Connected
Align yourself with other professionals and great businesses in your local area. This network can keep you connected with what’s going on, add new value for your clients and drive more leads. If you’re still building your network, consider joining a business networking group. Already have strong local connections? Use these contacts to refer clients back and forth, or start a client affinity program to provide your clients discounts and specials from your contacts.
4. Share Your List
Connect clients with the best home service professionals and local businesses by sharing a list of recommendations. After moving, clients always need the names of painters, plumbers, landscapers or even the best pizza joint. This is such a simple way to add more client value and help clients even after you close.
5. Keep Clients Up to Date
Do you send client newsletters, have a blog or actively post on social media? Make sure to include info about your neighborhood. Keep clients informed with market updates, community events or when new construction is planned. This is an easy way to show your knowledge, add value even after you close and establish yourself as a local expert.
With ClientLinkt by QuickLinkt real estate agents & offices can share their list of trusted home service providers and local businesses with clients via their own custom-branded mobile app – helping them to increase client value, stay top of mind & drive referrals.